Bravedo is a group of dozens of businesses in the social and healthcare and technology sectors. To serve and accelerate the business and culture of its member companies, the company, previously known as Barona Group rebranded as Bravedo.
Earlier on, we created Barona Group’s brand story, with courage at its core. In the story, Barona Group is called “a community of bold companies”. The group implemented its story of courage with staff and group companies throughout the group. For example, courage is important in recruitment processes when interviewing new employees.
Since the company considered its story about the courage of individuals and companies a strong driving force, they rebranded as Bravedo. In order to serve bold investors in a completely unique way, it was positioned to stand out from other generic corporate parent companies. Together, we created a visual identity and tone of voice that allows everyone in the company, regardless of their field or ownership, to engage, commit and get inspired. The new brand is stylish, fun and bold.